Tofurky lands in Shoprite!

3 Nov

Ahh, November.  The leaves are colorful, and falling all over the yard.  The crisp air bites your chin, and a white sheen of frost covers the grass every morning.  Jack-o-lanterns are gone now — victims of mischief night antics, squirrel scavengings, or Monday night’s trash pickup.  But the mums, gourds, and dried cornstalks remain on porches, entitled to stay until Thanksgiving.

Thanksgiving.  A holiday of mixed emotions that I am sure will be addressed by many VeganMoFo bloggers this month.  There will be good times — delicious vegetable recipes, fall decor, travel plans, turkey rescue and adoption stories — and bad times — dead and stuffed birds on the dining room table, overcooked and watery carrot side dishes, anxious grandmas, obnoxious confrontational uncles, teasing siblings, or relatives who just “forget” there’s a vegan in the family.  There will be time to discuss all that.

But today, I want to announce my absolute elation about changes to Shoprite’s Thanksgiving Promotion.  If you scan your Price Plus card and spend $300 or more between October 17th and Thanksgiving Day, you are entitled to a 56-ounce Tofurky Roast!  I couldn’t believe it when I heard it.  I checked the website.  I called the 800 number.  I called the three Shoprites closest to my house.  Yes, yes, and yes… they will be carrying Tofurkies as early as this Friday, for the first time ever!

Now, I have to admit, although I do buy the Tofurky Beer Brats and Kielbasa all the time, I have only prepared and eaten a Tofurky Roast once.  They taste great, but are not a typical staple in my freezer.  Day in and day out, I just eat mostly veggies and don’t eat animal product substitutes all the time.  But two years ago for Thanksgiving, I drove 45 minutes to Whole Foods for this specialty item, and if I really had to, I wouldn’t mind doing that once per year.  So why would I be so ecstatic about Tofurky at Shoprite?

As many of you Jersey folks know, Shoprites are mainstream supermarkets that are pretty much every where in this state.  There’s three within a five-mile radius of my house– and that’s here in South Jersey.  The people I spoke to at the three Shoprites all said that it was a new item, and no one was sure of whether or not it will continue to be stocked after the promotion.  However, I see this promotion as a opportunity to show Shoprite how many of us in New Jersey would purchase Tofurky products if and when they were available.  Given enough customer enthusiasm, Shoprite may then realize it is worthwhile to carry Tofurky products — including my favorite Beer Brats — every day.

My call to all Jersey vegans (and a few surrounding states) is simple:  start your shopping now and rack up those $300 on your Price Plus card so you can claim your right to eat cruelty-free Tofurky!  In fact, I would also suggest you get your free one and buy an extra roast just to demonstrate your enthusiasm and reward Shoprite with a little more money too.

Let’s start a photo campaign!  Cook your Tofurky, take a picture, and send it along with a thank-you card to Shoprite.  If you are hosting a vegan Thanksgiving potluck, encourage some of your guest to bring a few Tofurkies, cooked following all different recipes, and take lots of pictures to share with Shoprite.  If we could encourage Shoprite to carry more vegan products, these foods will become more mainstream.

I have found that many times when speaking to the veg-curious, sometimes one concern about veganism is the high cost or inconvenience of finding these specialty items.  When they hear that products such as Tofutti Better Than Cream Cheese or Soy Delicious Ice Cream can be found at a regular supermarket, it is encouraging news.  So although I do support independent health food stores and still shop at them regularly, seeing vegan items at mainstream supermarkets means a greater outreach is possible.

Look for future posts with more recipe suggestions, and pass on the message!


5 Responses to “Tofurky lands in Shoprite!”

  1. Sabrina November 4, 2010 at 8:51 am #

    That is so cool! I always thought it was nice that they would let you get a vegetarian lasagna for the holiday reward (even though they’re not vegan) but tofurkey is even better! I was actually in a Shop-Rite yesterday and was pleasantly surprised to see Better Than Cream Cheese there, and at a good price, too.

    • jerseyveganchick November 5, 2010 at 3:33 pm #

      My Shoprite has it too! Along with their sour cream, which is actually priced pretty cheap.

    • Tricia November 15, 2010 at 7:28 pm #

      So Excited! I wrote to Shop Rite a number of months ago and told them they should carry Tofurky… I also told them that in place of giving away turkeys at Thanksgiving, we vegan customers should have the option of donating that money (which they pay for Turkeys) to Farm Sanctuary. I’m so so happy that they’ve listened… at least to the Tofurky part and giving them away… it’s awesome… Yay!!!

  2. VeggieSue November 4, 2010 at 10:23 am #

    Thanks for the heads-up that Shop Rite now carries this. Around here (Hudson Country) I’ve only been able to find Tofurkey in Stop and Shop, and it’s the smallest one made. We have a brand new Shop Rite in town so I’ll drive over tomorrow when it’s not raining and see if they actually have it and grab it while I still have freezer room.

    • jerseyveganchick November 5, 2010 at 3:31 pm #

      Sue, you could call first to make sure. The Shoprites I called did not have them this past Wednesday, but were expecting them soon. I used to live in Hudson County — I went go to the Shoprite in Union City by 495 back then.

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